Many advertisements are boring and annoying but this one caught my eye and is actually very interesting. This advertisement is a 3d advertisement in the United Kingdom. It is an advertisement for Bic razors and is very creative. The advertisement is saying different things: it shows that Bic’s razors are good enough to cut grass; the advertisement is definitely hoping that people buy into the idea that bigger is better. This advertisement has elements of Pathos, Logos, and Ethos in it. The Ethos is in leaving the billboard blank, sort of suggesting that everyone knows about Bic and they are only reminding the viewer of Bic. The Logos is in saying that if the razor is good enough to cut grass then it is certainly good enough to cut hair. And finally, the Pathos is in startling the viewer with so many non-traditional advertising styles (blank billboard, grass, 3d). This advertisement is very effective because of the attention that it attracts. I would be more likely to buy Bic products having seen this advertisement.
