Many advertisements are boring and annoying but this one caught my eye and is actually very interesting. This advertisement is a 3d advertisement in the United Kingdom. It is an advertisement for Bic razors and is very creative. The advertisement is saying different things: it shows that Bic’s razors are good enough to cut grass; the advertisement is definitely hoping that people buy into the idea that bigger is better. This advertisement has elements of Pathos, Logos, and Ethos in it. The Ethos is in leaving the billboard blank, sort of suggesting that everyone knows about Bic and they are only reminding the viewer of Bic. The Logos is in saying that if the razor is good enough to cut grass then it is certainly good enough to cut hair. And finally, the Pathos is in startling the viewer with so many non-traditional advertising styles (blank billboard, grass, 3d). This advertisement is very effective because of the attention that it attracts. I would be more likely to buy Bic products having seen this advertisement.
This is a perfect billboard advertisement. For your average distracted driver, a company needs to put a straightforward, simple advertisement on a billboard. Bic does a great job of grabbing the attention of the driver, without being too showy, and the purpose of the billboard is very clear with the giant razor.
ReplyDeleteI agree that this ad is very effective, though being a girl, and the razor in question being a women's razor, I can promise they are not this amazing! However, seeing this ad may tempt a more easily swayed mind to try it out! I like how you mentioned that the Ethos shown in the ad is that the billboard is blank, seeming to state that everyone knows about Bic already. I think this also leads into people's need to "see before they believe" in a way, because the 3D ad supposedly shows how well the razor works. Overall, a very good advertisement! :)
ReplyDeleteThis advertisement is very successful as it shows the effectiveness of the razor and how sharp it is. The only problem is that you don't have full proof that this product can actually cut through inches of grass. Overall the advertisement is useful to the point that it gives a clear visual of what the products potential is.
ReplyDeleteThis ad is awesome! It definitely catches your eye and is very tasteful. Maybe if the ad had the grass cut into the letters being BIC that would be even more effective maybe? I don't know. I like it. I'm still going to use Gillette:)
ReplyDelete